March 10, 2015
The OAK VILLAGE INRO: Card Case has obtained, between participants from over 50 countries, the prestigious IF Design Award 2015, one of the most precious and important international awards, a quality seal recognized throughout the world. The organization of the awards explains “There has been an excellent quality of the designs submitted to this issue which has captivated the jury composing of international experts”.
Since 1953, IF has been dedicated itself , from Germany, to organize the independent design award, the IF Design Award, which over the years has gained prestige to become one of the most recognized international awards, because they represent excellence and quality in design.
INRO:, designed by Kazuhiro Sasaki, our in-house designer and managing director. INRO: The design of this card case refers to "inro", a small box of cylinder shape samurai wore on their waists when they are in full dress. The gently curving surface, sensible edges, and the natural flow of grains interact in the rectangular form. The eco-friendly paint coating brings a moderate touch of natural wood and a magnetic locking lid can easily be opened with a thumb. Its material and production processes are environmentally conscious and its texture will grow deep and prominent over time. The manufacturing team recomposed traditional methods and modern technologies along with the craftsmen’s sensibility and precision.
"We are delighted and very proud that INRO: Card Case has received one of the world's most prestigious design award, iF DESIGN AWARD 2015. We feel that this high recognition was for our commitment in extracting the best out of our material, solid wood, in order to develop a pleasant and long-use product, by incorporating various, traditional and new techniques.Wood is material we human can plant and grow, therefore we can call it a material of future. We will continue to strive in producing distinguished tools which consists the environment and the sound material-cycle society.” said Kazuhiro Sasaki, the designer and chief of development team, Executive Managing Director.
※INRO: Card Case is exhibited over the coming weeks in Exhibitions of the winners of the iF DESIGN AWARD 2015 Part 1 (February 28, 2015 to May 31, 2015)